How can I get my Carlisle-based plumbing business to appear in AI search results?
If your plumbing business caters for local emergencies in Carlisle, such as blocked toilets, you need to read this.
The best way for customers to find you is through AI assistants, including ChatGPT, Copilot, or anywhere else. Seriously.
AI has been shown time again to produce warmer leads than traditional search, with some companies reporting up to 4x more sales from AI compared to regular SEO.
🔗 Want your business to appear in AI
search? Book a free call with us today!
To get these kind of results, you need to understand how your ideal client asks for your services.
For example, they might ask ChatGPT:
“Please recommend an emergency plumber in Carlisle who can unblock my toilet today”
If you go to ChatGPT now and ask this question, you’ll see results like this:
👉 When we Googled for this service, the same business were the 10th listed site!
When customers do this, they not only get a direct link to their website…
They get the latest reviews, information to help them decide if they wish to purchase, and contact details such as their mobile:
To get your business to appear in AI results like this, you need to do five things:
- Make sure your website clearly says you do toilet repairs in Carlisle. Use those exact words on your homepage, service pages, and in page titles.
- Add LocalBusiness schema to your website header. This gives AI the data it needs to recommend your service.
- Keep your Google Business Profile updated. It must list “toilet repair” as a service, and all contact details must be correct across all directories.
- Develop a system for getting reviews from happy customers. You’re going up against big players. You need to be credible to thrive in Carlisle searches.
- Get your service listed across other high-authority websites. Think local news articles, local council resources, chambers of commerce, and so on.
If you remember anything from this article, remember the ABCs of AI search:
Be the authority in your space, have plenty of quality backlinks to your best webpages, and keep your online business footprint consistent.
But most of all – keep it simple! 👍
That’s it. Do all of the above, and you’ll give yourself the best shot at showing up when someone in Carlisle asks for a plumber.
🔗 Want your business to appear in AI
search? Book a free call with us today!
Related questions
1. What keywords should I focus on to match what people are actually saying to AI assistants like ChatGPT?
To answer this question, you should try using AI like ChatGPT for yourself.
Put yourself in the shoes of a potential client. What are they asking at the end-of-funnel stage to find companies like yours?
Better yet, ask new clients how they found you. Be specific, and ask them if they remembered what they searched for.
And don’t forget to setup Google Analytics or a similar analytics tool on your website to find out how customers discover you.
2. How do I optimise my Google Business Profile specifically for local AI searches?
Your Google Business Profile is one of many data points that influence whether an AI assistant like ChatGPT will recommend you.
And like any other information on the web, the more detailed, accurate, and helpful it is for the end user, the better the chance that tools will reference it in AI search results.
3. Should I create specific content (such as blog posts or FAQs targeting “toilet unblocking” in Carlisle? If so, what?
Yes. We recommend that you make a blog, service page and an FAQ page if you don’t already have one. That said…
No specific content is “better” than others. What we can say is that AI tends to favour conversational and direct content.
If your content is to-the-point, shows clear expertise (with original data and research), and is cited by high-authority sources, you are halfway there.
4. Are there AI tools I can use to monitor and improve how my business appears in front of potential customers?
Yes, but at the time of writing this, they are mostly designed for larger brands and cost a lot of money to use.
Instead, the best thing you can do is to ask AI assistants the questions you want your business to appear in.
If you see your business, great! You’re doing something right. If not, reread the advice on this webpage and take action.
5. How do reviews and response times to queries affect whether AI recommends my plumbing business?
Unless you quote your response time or have a system that shows your response time to the public, AI will not consider this when recommending your business.
However, customers who leave a negative review about your response times WILL affect whether AI chooses to recommend your business.
So if you have a lot of negative reviews about your response time, you’ll need to find a way to fix this, either by deleting old reviews, or bringing in lots of positive ones.
🔗 Want your business to appear in AI
search? Book a free call with us today!