š§ You donāt need to be perfect to land in AI search results. Instead, be specificā¦
I asked ChatGPT to recommend a local electrician in Coventry.

As you can probably tell, I have a lot of free time. Do I need help? Yes š
Anyway, it gave me four options, with the first couple being front and centre.
So I did a little digging. Nothing too fancy. Just a few tabs open, a study into their HTML, and a coffee that went cold.

Hereās what I found out about the businesses that actually got mentioned:
- They had proper services pages and a services section in the homepage
- They used language answers real consumer questions and queries
- They were marked up with schemas that accurately described their businesses, services, and location
- All of them had accurate, consistent contact information across the web
None of them ranked #1 on Google.
Even if they were, theyād only show up about tenth because of all the ads.

Ugh.
They didnāt have fancy website designs.
But they showed up.
They showed up because they answered the question in the right way.
In the game of AI search, specificity wins.
If youāre all-in on traditional SEO, you are now playing the wrong game.
Soon, everything will be AI.
And that traditional SEO youāve worked so hard to build and maintain?

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AI is rewriting the rules.
Be the one who adapts.
Not the one who falls behind.
Check out some of our advice on how to get found by AI below š
You’ll thank us later. š