Want to know a big reason why many businesses fail to get off the ground?

They take forever to make the perfect homepage. The perfect logo. The perfect product.

Meanwhile, someone else with a clunky logo that took 2 minutes to make, and a simple service page is already showing up in ChatGPT.

Already getting booked. Already being recommended. Already winning.

Here’s the truth:

You don’t need everything to be perfect.

You just need to be helpful and specific.

That means when you’re starting out:

• Answer a real question that real consumers have about your service
• Make sure your contact information is consistent and accurate online
• Add just enough structure so AI tools understand what you do

Perfection is a delay tactic.

Perfection is the enemy of good.

Visibility doesn’t come from waiting. It comes from starting.

Start messy.

Start without everything figured out.

But for the love of good business…

START.

(And since you’re here, why not start with our guides on appearing in ChatGPT 👇)