TLDR: Different AI tools pull from different sources. So the type of business you run changes which AI you should focus onš
Hereās a quick tip for you:
Whether your brand shows up in AI search depends a LOT on where you prioritise discovery.
ChatGPT? Copilot? Google AI Mode? They all have different ways of selecting brands to recommend.
Here’s how to land your brand in each:
ChatGPT recommends:
- Niche, specialist blogs and services
- Detailed FAQs and blog content
- Local businesses with a helpful website and a pin on the Map
š Add Q&A content to your site for a boost. ChatGPT will pull straight from it.
š ChatGPT has wide adoption, but is common among both general consumers and professionals. Most are aged 18-45.
Copilot recommends:
- Businesses with strong Bing Places profiles and a pin on Bing Maps
- Lots of positive reviews (especially on Yelp, Trustpilot, Facebook, etc.)
- Clear service areas and hours, and zero ambiguity across directories
š Claim and update a Bing Places listing today. Most businesses never do!
š As Copilot is built into MS365, most users are age 25-55 professionals working in large or established companies.
Google AI recommends:
- Established Google Business profiles with lots of positive Google reviews
- High click-through traffic rates and quality user engagement
- Businesses with high-quality SEO-tailored websites and blogs
š Ask 10 past or present customers for a Google review this week to get a boost.
š Google AI Mode is common among age 18-40 Android users, especially more tech-savvy students and young adults.
Bonus tip for extra traffic:
Create an ad account for Google or Bing and advertise your brand for a specific search you want to be found for.
It doesnāt have to be much – Ā£1 a day for one or two months can be enough!
Some of our findings suggest ads can boost your chances of being seen by AI.
Additionally, the extra traffic gained by an ad will help boost good user signals, helping you get higher search rankings
Use our advice to tailor your brand to appear in the AI assistant you want consumers to find you in.
And if you want more free tips like these, check out our wider range of advice by clicking on any post below š